Corporate Identity (CI abbreviated) or a company identity is a collection of various forms of behaviour and its effects. Quality and efficient processing of corporate identity is important for any company whose objective is to be a serious partner in the market as a high quality corporate identity makes an important contribution to strengthening the awareness of your products, services or brand. Corporate identity includes:

1. internal culture (corporate culture) - uniform behaviour and business processes stated in the manual
2. marketing communications (corporate communications) - corporate philosophy, positive attitude towards the organization, unified communications
3. company´s product - product characteristics, product price, a summary of services, sales and service support
4. corporate identity (corporate design) - single graphic manual

Individual visual style / Corporate Design

Effective and professional corporate design and corporate identity are the main elements that shape the customer's first impression and distinguish you from the competition. Uniqueness and presentation to remember your company is crucial in the development of corporate design, which is described in detail in the design manual (see below).

Most required elements of corporate design:

1. web design and redesign of web presentation,
2. logos, slogans and logo manuals,
3. promotional materials (business cards, catalogues, flyers, posters, etc.),
4. stationery (envelopes, letterhead, etc.),
5. electronic documents (template for email, PDF or projector)
6. Annual reports and business periodicals,
7. packaging,
8. labels and stickers,
9. CD and DVD printing and packaging.

Graphic

The graphic manual is a primary element in creating graphic designs for all corporate presentations and business documents. The main visual features are the brand, colour, typography, graphic elements and rules for their use. If you observe the definition of these rules your logo will not be used inappropriately outside the defined colour schemes, or fonts, the layout of the page of each document will be maintained and good graphics used.
The design manual should always be mandatory for all employees of the company so that the company is consistently presented both externally and internally. Nowadays it is difficult to work around without a single graphic style.

If you have any questions and queries, please do not hesitate to contact us at frendconsulting@frendconsulting.com.